Photography advertising tips
Photography is one of the most powerful yet simple ways to communicate a message with an audience. Marketing is all about finding ways of better communicating and better connecting with the target audience. For this reason, photography can play a very important role in marketing campaigns and can very often be used as the focal point of the campaign.
The ultimate success of a marketing campaign can often come down to creating a good first impression. Making a bad first impression will, in most cases, lead to an instant loss of interest. However, a good first impression is capable of doing the opposite. If the audience like what they see at first glimpse, this will tempt them to look further and learn more about the product or service being offered. No matter what you are selling, there is arguably a no better way of drawing interest than a high-quality photograph. A photograph enables the audience to grasp a good idea of what the advert is about within the first couple of seconds. To ensure a good first impression is made, however, it is important to make sure the photographs are done to a high standard. It is, therefore, highly recommended that a professional photographer is hired to take the pictures as you can rely on their skills and experience to get the job done properly.
Once you have a good selection of photographs to use for your marketing, the next step is to reach out to your audience. This can be achieved through direct mail, billboard advertising, magazine and newspaper adverts, Facebook adverts and other online methods. If you are looking to make the photographs the focus point of the marketing campaign, a good avenue to go down is Instagram marketing. Instagram was reported to have over 500 million users at the end of 2016, making this a great place to get in front of your audience. Better yet, Instagram is based on uploading photos and videos to your profile for the world to see. There are many professional Instagram marketers out there who can help set up your profile for maximum exposure and help you create marketing campaigns which target your specific niche market. Some businesses have been able to create a strong brand through the use of Instagram alone.
As well as using photography in your marketing campaigns, perhaps an even better place to show off your photographs is on your company website. Here, photographs can be used to showcase work. This could be in the form of a portfolio of previous work, products your business sells or even just pictures of you at your place of work doing what you do best. For example, if you are in the personal training industry, you could include photographs of you working with clients in your gym as seen here on the MPower Health website.
Another very important aspect of business marketing is building trust with your customers. If used correctly, photography can be a great way to break down trust barriers. Apart from showcasing your work, it can be a good idea to show photographs of the people who work in the business. Showing faces can add a more personal touch to the business which will help you better connect with your audience. Generally, people like to see friendly faces as it makes them feel more comfortable and, therefore, more likely to get in touch and enquire about your services. As the famous life coach, Tony Robbins, once said, “People don’t buy products, they buy you”.